Digital Versus Analog Which is Better for Productivity

Digital Versus Analog: Which is Better for Productivity?

Needle down. Crack… Pop…

“Let me tell you how it will be

There’s one for you, nineteen for me

Cause I’m the taxman, yeah, I’m the taxman”

Sound from the spinning black circle filled our living room and it was fantastic. Not that The Beatles’ Revolver album could ever sound bad. But there’s something special about hearing it on vinyl for the first time.

The whole analog experience presents something different in a world moving increasingly toward the streaming of digital files, apps, and transactions in the cloud. The act of touching and experiencing something with all of your senses is becoming rare.

Which is why, last year, I decided to go analog in another area … productivity.

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How to Speak to One to Reach Many

How to Speak to One to Reach Many

Have you heard about my friend Peter?

We featured Peter and his cheese shop in episode two of the Small Biz Stories podcast.

When we first met Peter, he called email marketing spam. And social media? “Anti-social media,” according to Peter.

The job of any good content marketer is to influence behavior over time and that’s what I was determined to do.

As I learned about Peter’s business through the interview, I also got a better understanding of the beliefs and views of my “audience of one.” And I used this newfound knowledge to help Peter transform his business.

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How to Get Ahead by Letting Go

How to Get Ahead by Letting Go

“… in my brain I had five years to get a staff together and be able to take some time off and be able to kind of enjoy things.” – Andy King, co-owner of A&J King Artisan Bakers

What is it that you really want from your business?

Where is it that you’d like to be?

Are you on the path to getting to that point?

What is it that you need to do to move forward with your business and attain a certain lifestyle?

I’ve had the privilege of speaking with many successful small business owners over the last few months as host of a new podcast, Small Biz Stories. These are small businesses that have made it past that five year mark when more than 50 percent fail. Some have been around more than 30 years.

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