How to Write a Sales Page That Converts: 5-Step Sales Page Writing Recipe

Author’s note: The strategies in this post still apply across industries. I now specialize in helping mid-market B2B companies build high-performance marketing strategies and scale their execution. Don’t you wish you knew how to write a sales page that converts — every time?  A sales page that truly represents all the value you’ve worked so […]

From Solopreneur to CEO with Digital Marketer Vannesia Darby of MOXIE Nashville

What’s it like to transition from solopreneur to CEO of an online business? Digital marketer Vannesia Darby has done it, and has some solid advice. Vannesia is the CEO of MOXIE Nashville, a business strategy and social media agency. I saw her for the first time a few years back at an event called Craft Content […]

Should You Build a Personal Brand or a Business Brand?

One of the first decisions you’ll need to make when thinking about a brand for your business is whether you want to build a personal brand or a business brand.

A personal brand is built around you personally. It usually means you brand your business with your name. There are positives and negatives to naming your business this way.

A business brand is built around an identity you create for your business. It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons.

Read on to discover which solution is best for your business.