How to Create a Lead Magnet in an Afternoon [Start with the Free Template]
Want to grow your email list? This post will show you how to create a lead magnet (or opt-in incentive, or freebie) that will … Related: How to Build Your Business Online, The Ultimate Guide Creating a valuable gift to entice people to join your email list sounds straightforward. But there are a few nuances […]
Content Marketing Mistakes: Why Bad Content is Good for All of Us
It’s easy to make content marketing mistakes, especially when you’re first using online content to promote your business. People like you and me — people who actually care about the audience we want to reach with our content — can come out winning when bad content marketing proliferates. Why? Because we know better. Let’s start […]
Focus in Business: How to Use the Power of Your Mind to Build Your Online Business Faster
Every year I celebrate the anniversary of my online business, which I founded in 2010. And I’m thinking a lot about the power of focus in business. The importance of focus in business can’t be overstated. When I look back on these past ten years, I can see that when I put my head down […]