Branding 101: 7 Business Name Traps to Avoid

A woman painting herself into a corner next to the text Branding 101: 7 Business Name Traps to Avoid

Author’s note: The strategies in this post still apply across industries. I now specialize in helping mid-market B2B companies build high-performance marketing strategies and scale their execution. Today’s post is about seven pitfalls to avoid when you create a brand and business name. Your business name is an important element that’s directly linked to your […]

Why I Hate the Verdana Font

Type Styles of the Rich and Famous copy

Author’s note: The strategies in this post still apply across industries. I now specialize in helping mid-market B2B companies build high-performance marketing strategies and scale their execution. Of all the web-compatible typefaces available, the least appealing is the Verdana font. And yes, I know it’s used all over. Believe me, I notice! We’ve spoken about […]

How to Search for a Domain Name That Grows Your New Online Business

Woman searching for a domain name for her online business.

Your search for a domain name for an online business may feel monumental — and kind of scary. I’m here to make it easy, my friend. My step-by-step process will help you go from … “What should I name my online business?” to … “Is the domain name available?” to … “Check out my new […]