How to Kickstart Online Business Success When You Stop “Learning”

What does online business success look like to you? As online entrepreneurs, we sit down every day to work in front of what I not-so-affectionately call a “Distraction Box.” When else in human history have we been expected to do productive work by using the exact same device that also provides entertainment, connection with loved […]

How to Build an Email List: The Fast and Slow Methods

You want to build an email list as quickly as possible, right? That’s smart — email marketing is one of the most cost-effective ways to grow an online business. But does speed really matter? On the one hand, yes — it’s important to gather an audience that you can help and serve. The faster you […]

How to Choose a Business Name You’ll Love Today, Tomorrow, and 5 Years from Now

Creating a name for a brand-new business requires nerves of steel.

After all, it’s a major commitment with far-reaching marketing consequences. And you have to make it in the early days of your business — a time that you may not feel ready to make such a major decision.

Get it right, and your business name will establish your brand, clarify what you do, and leave your prospects interested in learning more.

Get it wrong, and you’ll leave your prospects confused or — even worse — disinterested.

Your business name sets the tone for all your marketing. It makes a first and lasting impression.

Feeling anxious yet? Let’s talk about the most-common questions I get about naming a business.