Why Simple Websites Work Best

We know that simple website design works best. At least, we’ve been told that. But why? What is it about simple designs that makes them timeless, functional, and beautiful? When you’re creating your own website, part of the reason a simple design style is so appealing is that — frankly — it means less work […]

Choosing Brand Colors That Move People to Action

Brand colors are the first visual element people notice about your brand. Before fonts, shapes, scale or design, color registers in the eyes of your prospects. The biggest mistake I see, especially online, is that people aren’t brave enough about using color. They stick with black, white and grey. They don’t venture away from safe […]

How to Choose Two Brand Colors for Your Business

Want to make a big impression for just a small investment of time? Find two brand colors to associate with your business and your brand will suddenly be: Easy to recognize and remember Simple to apply consistently Color, after all, is free to use on the web. And color printing is less expensive than ever. […]