The Marketing Hierarchy of Needs: Are You Missing the Basics?

Your business has needs, and we need to talk about them. When it comes to marketing your small business, there are some basics that must be in place so you’ll have a firm foundation under your marketing efforts. If these needs aren’t met, you can’t move on to more advanced (and effective) marketing techniques. It’s […]

How to Market Your Business in Terrifying Times

You’re reading this on the Internet today, but I might not be. I’m in the path of Hurricane Sandy, which is being billed as the largest storm to ever hit the US coast. I’m writing this on Monday morning just as the rain and wind are both starting to pick up. Thankfully I’m inland, and […]

Why Most Advertising is a Waste of Time, and What You Should Do Instead

Have you been feeling guilty about not advertising your small business? Do you have advertising sales reps calling you, and you just can’t bring yourself to commit to running an ad? Relax. Until you have at least a four-figure budget to spend, advertising isn’t a good solution for your small business. Instead, let’s look at […]