Shake It Baby, Shake It for Real Good Marketing!

The past few weeks I’ve been rolling out the lessons in a new course, and one of the concepts we’re talking about early on is target markets — or as I like to call them, your ideal customer. It’s important to define and clearly understand your target audience before you work on your marketing materials. If […]

Get More Customers by Putting Out a Candy Dish

If you’ve ever worked in an office environment, you know there’s one shortcut to becoming popular among your colleagues. Position a candy dish on the corner of your desk, and keep it filled with goodies. It’s a great way to guarantee you’ll get chatted up by all sorts of people who otherwise might not have […]

Get Rid of Ugly Marketing Materials Once and For All

It’s time to take control of the marketing materials you use for your business, and learn to make them consistent, effective and professional. The Big Brand System online course will walk you through the steps from defining your market and message, to creating materials that look polished and make you proud to talk about your […]