Design 101 | Harness the Power of Color in your Marketing

Ahhh, color. What else in the design arsenal is as powerful and as dangerous as color? Dangerous? Yes! When properly implemented, color can give your marketing materials a polished, cohesive look. But if you don’t handle color with care, your stuff will look terrible, or worse – be confusing.

Design 101 | 7 Typographic Resources and 1 Type Joke

Can’t decide between serif and sans serif fonts? (Not even sure what that means?) You’re in the right place — this article shares examples of serif and sans serif fonts — plus a whole lot more. Your font choice tells a lot about your business and what it stands for. Marketing guru Seth Godin talks […]

Design 101 | Marketing Begins with the Eyes

You have a wonderful, targeted marketing message. It’s well crafted, every word is considered carefully, and it’s written with impeccable spelling and grammar. And yet, you’re not making the sales numbers you want. You don’t get the traffic your web site needs. What’s missing? The answer can be found in my Design 101 series.