Brand Equity: 5 Essential Steps to Build a Memorable, High-Value Brand

Do you ever feel like you’re constantly battling against the odds, striving to make your mark in the business world? A high-value brand can set you apart from the competition. Let’s talk about the essentials of building a brand that has both value and authority. Why is brand equity essential for small businesses? Brand equity […]

How to Hire a Virtual Assistant — A Simple 5-Step Process to Grow Your Team

Hire a virtual assistant as soon as you can. It can be a game-changer for your business! Consider the difference in your business if you could free up 5 to 10 hours of your time every week. That’s time you can spend working on your business instead of in it. When I recommend coaching clients […]

How to Choose a Business Name You’ll Love Today, Tomorrow, and 5 Years from Now

Creating a name for a brand-new business requires nerves of steel.

After all, it’s a major commitment with far-reaching marketing consequences. And you have to make it in the early days of your business — a time that you may not feel ready to make such a major decision.

Get it right, and your business name will establish your brand, clarify what you do, and leave your prospects interested in learning more.

Get it wrong, and you’ll leave your prospects confused or — even worse — disinterested.

Your business name sets the tone for all your marketing. It makes a first and lasting impression.

Feeling anxious yet? Let’s talk about the most-common questions I get about naming a business.