How to Make an Irresistible Online Offer

You have this thing you’re really proud of — and you want to sell it online. It might be: An ebook An online course A membership program A unique service offering But there’s a tiny problem … You can’t see your prospects. You can’t talk to your prospects. You can only reach them through a […]

Email Marketing Best Practices: 4 Steps to Connect, Deliver, and Profit in the Inbox

Email marketing is a powerful tool to foster long-term customer relationships and increase sales. Today, we’re going to dive into email marketing best practices. We’ll explore common mistakes to avoid, and how to leverage the best tools and techniques. Email marketing can be can be nerve-wracking Email marketing can feel like navigating a minefield. One […]

One Powerful Way Your Online Course Can Earn More — Focus on a New Target Audience

What do you do when you realize you’re chasing the wrong target audience? I was in the middle of a first coaching session with “Brenda” not long ago when I heard her say a phrase that made my warning sign go off. It sounded something like this: “I want to help people who don’t understand what […]