Oprah Winfrey has a stand out brand.
If I say her name, you get an instant image in your mind of Oprah: her physical appearance, her personality, her TV shows, her movie roles, her magazine.
As these thoughts flow through your mind, consider that they have been carefully crafted by Oprah’s marketing team over many years to create a consistent brand image of her in your mind.
After all, what is a brand but a harmonious series of images, thoughts, and beliefs about a person, business or product?
We often talk about creating a strong, consistent brand for your business or product.
What if the “product” you’re selling is you? Can you stand out with a personal brand that’s as strong as Oprah’s?