The Power of a Well-Placed No

If you’re in the early days of your business, you can skip this post. It’s not for you. In the early days, you don’t need to learn how to say no. In the early days of your business, it’s important — for survival’s sake — to say “yes” more often than “no.” But give it […]

The Marketing Secret That’s Hiding in Plain Sight

There’s a blatant lack of information about one crucial ingredient to successful marketing that no one seems to want to talk about. You know what that means, right? I’m going to write about it, of course. The secret marketing ingredient no one ever seems to mention is …

You’ve Gotta Be You

To be nobody but myself — in a world which is doing its best, night and day, to make you everybody else — means to fight the hardest battle which any human being can fight, and never stop fighting. –e.e. cummings, poet (1894-1962) This is such a sweet time of year. The hectic days leading […]