6 Ways to Nail Brand Consistency and Build Customer Trust

Is “brand consistency” code for “have a boring brand?” Let’s see … Imagine going to a new restaurant. You walk in and are greeted by a pleasant hostess, who seats you at their best table. The food smells amazing, and you can’t wait to order. Unfortunately when you open the menu—it’s in Japanese. There must […]

Uncover Your Brand Personality in 10 Minutes or Less

NOTE: This post includes a free worksheet you can use to do the exercise I describe below. Enjoy, and let me know what you discover! – Pamela Every brand has a personality, and if you’re in charge of your own brand, it’s crucial to figure out what that personality is, and how to communicate it […]

Don’t Do These 5 Dirty Design Deeds

Design is a series of decisions. When you know enough to make good decisions, everything you design looks better. And it’s not hard. Anyone can do it, even you! Maybe it’s because I’m such a visual person, but I see a lot of really bad design decisions out there. I’m ready to call them what […]