6 Ways to Strut Your Brand Personality with Breathtaking Consistency

6 Ways to Strut Your Brand Personality with Breathtaking Consistency

Is “brand consistency” code for “have a boring brand?” Let’s see …

Imagine going to a new restaurant.

You walk in and are greeted by a pleasant hostess, who seats you at their best table.

The food smells amazing, and you can’t wait to order.

Unfortunately when you open the menu—it’s in Japanese.

There must be some mistake. You wait for the waitress to come and ask for English menus, only to find she speaks French!

At this point, you are so fed up (not to mention hungry) that you just leave and head to the pizza joint down the way.

The restaurant lost a customer (possibly a loyal one—or even a brand ambassador), and your customer experience has been ruined.

Read article …

Uncover Your Brand Personality in 10 Minutes or Less

make your brand personality shine throughNOTE: This post includes a free worksheet you can use to do the exercise I describe below. Enjoy, and let me know what you discover! – Pamela

Every brand has a personality, and if you’re in charge of your own brand, it’s crucial to figure out what that personality is, and how to communicate it consistently.

What is a Brand, Really?

You probably expect me to talk about your logo, don’t you? A logo can be part of a brand, but it’s not the whole story — not by a long shot. Your brand is the experience customers have when doing business with your company. It includes:

Read article …

A man showing his hands

Don’t Do These 5 Dirty Design Deeds

Design is a series of decisions. When you know enough to make good decisions, everything you design looks better. And it’s not hard. Anyone can do it, even you!

Maybe it’s because I’m such a visual person, but I see a lot of really bad design decisions out there. I’m ready to call them what they are: dirty design deeds.

They’re cheap and they’re easy to abuse. You can avoid them once you know what they are.

In recognition of these dirty deeds, I’ve created a Please Stop list. If you’re using these techniques, please stop. Now.

Read article …