Mastering good design is simply a matter of learning and applying a series of rules. Once you’ve understood and assimilated these rules, you’ll be able to easily make the series of decisions involved in putting together a well-designed marketing piece for your business.
This post covers seven of the most important design rules I know. I use these guidelines every day and I want to share them with you so you can use them, too.
Use the “Hues” tab to select colors. Adjust brightness with the “Adjust Scheme” tab.
You can implement color theory by clicking on the color wheels along the top. Once you have a group of colors you like, try clicking on “Light Page Example” and “Dark Page Example” to see how your colors might look when applied to a real web page. When you’re all done, click the “Export” tab to save your colors to the format you prefer.
Remember, of the group of colors you choose, you should choose and use two main colors.
The others can be used as accents on your web pages or print pieces, but two main colors should dominate. This will make it easier for your customers to remember your business colors.
It will make your job faster, too.
When you have only two colors to choose from, color decisions become a lot easier.