5 Free Tools for Getting Your Brand Color Palette Right

Choose the best brand color palette for your business with the five free tools in this post.

Ready to create your brand color palette … but not sure where to start? This article shares five tools you can explore right now. Find the one you enjoy the most and use it to put together a winning color palette for your business. The best way to harness the power of color in your […]

16 Essential Brand Building Strategies to Grow Your Business this Year

A photo of an alarm clock together with a calendar

Your big brand doesn’t just happen. It’s not a fluke. It’s the result of using brand building strategies consistently over time. But what should you focus on first? And how should you go about getting things done? In today’s post, I’m sharing sixteen ways you can whip your brand (and your online business) into shape. […]

Don’t Do These 5 Dirty Design Deeds

A man showing his hands

Design is a series of decisions. When you know enough to make good decisions, everything you design looks better. And it’s not hard. Anyone can do it, even you! Maybe it’s because I’m such a visual person, but I see a lot of really bad design decisions out there. I’m ready to call them what […]

7 Foolproof Design Upgrades You Can Do Today

A set of ascending stars and a hand holding one start at the end

Can I let you in on a little secret? If you’ve read this blog for any length of time, this won’t be a surprise to you. Design isn’t hard. Anyone can do it, even you. Mastering good design is simply a matter of learning and applying a series of rules. Once you’ve understood and assimilated […]

Business Colors: You Already Know The Most Important Rule

A colorful walkway

Red and blue. Maroon and white. Green and yellow. What do your high school, your favorite sports team and most major corporations have in common? Two colors. They pick two main business colors to represent their organization, and you should, too. It’s all about restraint When it comes to color, the best policy is to […]

Design 101 | Harness the Power of Color in your Marketing

A set of colored pencils

Ahhh, color. What else in the design arsenal is as powerful and as dangerous as color? Dangerous? Yes! When properly implemented, color can give your marketing materials a polished, cohesive look. But if you don’t handle color with care, your stuff will look terrible, or worse – be confusing.