Don’t Do These 5 Dirty Design Deeds

A man showing his hands

Design is a series of decisions. When you know enough to make good decisions, everything you design looks better. And it’s not hard. Anyone can do it, even you! Maybe it’s because I’m such a visual person, but I see a lot of really bad design decisions out there. I’m ready to call them what […]

Share This E-Book With Your Friends

A close up of two people holding a tablet

An Ebook with 10 quick design tips This week I’m kicking off a campaign to spread the word about the Big Brand System, and I’d love it if you’d help me. To make it easy, I’m going to give you a gift you can send to someone who might be interested in learning how to […]

Please Don’t Squeeze the Letters

Please Dont Squeeze the Letters 1

Remember the commercial whose tagline was “Please Don’t Squeeze the Charmin?” The premise was that Charmin toilet paper was so soft, customers couldn’t resist squeezing it every chance they got. The same thing happens with typefaces. People can’t resist electronically “squeezing” and “stretching” letters to make them taller or wider. Don’t do it. Here’s why:

Design Bloopers: Only the Shadow Knows

A group of chess pawns forming a circle and casting their shadows

I can spot it a mile away, and after this post, I hope you can, too. It’s the mark of an amateur who is dabbling in design. What gives them away? They lurk in the (drop) shadows. Drop that shadow, and take your hands off that mouse! Drop shadows are one of those graphic “tricks” […]