From Bland to Brand: 5 Smart Ways to Create a Stand Out Brand

A bundle of blue headed matches with a single red head match right in the middle

If you own a business, there’s no one else more passionate about seeing it succeed than you. That’s why you’re the ideal person to do the work of creating a stand out brand. But it’s not easy, is it? What can you do to position your brand so it’s unforgettable? How can you make your […]

How to Stand Out from the Crowd with an Unforgettable Personal Brand

How to Stand Out from the Crowd with an Unforgettable Personal Brand

Oprah Winfrey has a stand out brand. If I say her name, you get an instant image in your mind of Oprah: her physical appearance, her personality, her TV shows, her movie roles, her magazine. As these thoughts flow through your mind, consider that they have been carefully crafted by Oprah’s marketing team over many […]

Uncover Your Brand Personality in 10 Minutes or Less

NOTE: This post includes a free worksheet you can use to do the exercise I describe below. Enjoy, and let me know what you discover! – Pamela Every brand has a personality, and if you’re in charge of your own brand, it’s crucial to figure out what that personality is, and how to communicate it […]

Design: It’s Not Just Wrapping Paper

Design Its Not Just Wrapping Paper

I’ve been invited to a birthday party, and I want to get a fabulous gift for the person who we’ll be celebrating. What’s the best way to choose something they’ll like? I can’t start picking out wrapping paper colors or writing the message on the gift tag quite yet. Think about the recipient I like […]

Shake It Baby, Shake It for Real Good Marketing!

A person sifting flour

The past few weeks I’ve been rolling out the lessons in a new course, and one of the concepts we’re talking about early on is target markets — or as I like to call them, your ideal customer. It’s important to define and clearly understand your target audience before you work on your marketing materials. If […]