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Brand Fonts: Why Some Website Typeface Combinations Look So Stunning

Your “brand voice?” It all starts with your brand fonts!

And the #1 place to start using your brand fonts is on your website.

There are two companies offering you the ability to customize the typefaces on your website, and they’re easy — and often free — to use.

In this post, you’re going to get the resources you need to use beautiful brand fonts on your website — plus five tips that will show you how to combine website typefaces like a pro.

Google Fonts is free and offers a robust collection of open-source typefaces suitable to standing in as your brand fonts.

Adobe Fonts (formerly Typekit) is a commercial solution that’s reasonably priced, and offers a wide range of beautiful brand fonts.

Adobe Fonts includes collections from major type foundries and typeface designers.

On this blog, I switched from the web standard Georgia to Gentium Book Basic, which is a Google font that’s classic and easy-to-read.

Fresh fonts served daily

Both services work in a similar fashion: typefaces are “served” up onto users’ machines, much the way websites are served on the internet.

Users don’t need to have the typeface installed in order to see it used on a web page.

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Content formatting examples and tips

6 Quick and Effective Content Formatting Examples to Optimize Your Pages

The content formatting examples you’re about to see can transform the pages of your website.

This comprehensive guide will show you how your written content — both blog posts and website pages — will engage and retain your audience’s attention.

And it’s not as difficult as you might think.

By understanding web content formatting, you can revolutionize your blog’s design and make a compelling first impression.

Content formatting: Your secret weapon for online engagement

The online space can be challenging, with site visitors quickly skimming through pages and posts. It’s your job to make them pause, read, and engage with your content.

Fortunately, you have two unique superpowers online: unlimited ‘paper’ (screens) and ‘ink’ (pixels).

Content formatting for the web is vastly different from its print counterpart, primarily because of how users engage with the content online. Unlike physically flipping through the pages of a book, web readers click from site to site.

In content marketing, your goal is to captivate and retain a reader’s attention.

In print, the design aims to economize the use of paper — cramming as much information as possible on each page without it seeming overcrowded, as printing costs. But in the digital realm, we have unlimited “pages” (screens) and “ink” (pixels).

The content formatting examples that follow show you how to utilize these digital resources wisely to ensure your audience remains engaged with your content.

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16 Essential Brand Building Strategies to Grow Your Business this Year

Your big brand doesn’t just happen. It’s not a fluke.

It’s the result of using brand building strategies consistently over time.

But what should you focus on first? And how should you go about getting things done?

In today’s post, I’m sharing sixteen ways you can whip your brand (and your online business) into shape. Take this list, and use it as:

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Simple Logo Design: “Doc, Do I Need a Logo?”

Can a non-designer create a simple logo design that works?


Follow the steps below to learn how to create a simple word mark logo. This is a simple logo design style that’s used by some of the most powerful corporations in the world.

Related: Why a Fancy Logo is a Waste of Time and Money (and What You Need Instead)

Here’s why I wrote this article:

One of my course students asked whether or not she needed a logo for her business.

You might think that’s like asking a surgeon if you need surgery for a medical problem.

(Their answer? “Of course you do!”)

I’m here to tell you that you can get away with not having a logo.

That doesn’t mean you don’t need to think about how to present your tagline or your business, though.

And it doesn’t mean you can just type out your business name in Helvetica and call it a day!

Instead, I want you to embrace a simple logo design style that’s used by brands like FedEx, Coca-Cola, Google, and more.

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