Is your marketing just an endless, expensive experiment?

Remember that moment when you knew your idea could change lives? That clarity of purpose — that surge of possibility?

Then came the marketing experiments. 

  • Campaigns launched without an overarching strategy 
  • Expensive tactics used to reach unspecified prospects 
  • A/B testing without a hypothesis 


Each new tactic promised to be “the one.” 

It’s like running a lab without a research plan — expensive, exhausting, and ultimately inconclusive.

I know this story well. 

Not just from my decades as a marketing strategist and executive coach, but from sitting across the table from leaders just like you — brilliant at their core business, passionate about their ideas, and tired of watching their budget disappear into an endless series of marketing tests. You’re caught in the “expensive experiment” phase if:

  • Every new marketing tactic feels like starting from scratch
  • Success (if it happens) seems random
  • Results are difficult to interpret
  • Each expert suggests a different “sure thing”
Pamela Wilson 2025 Headshot SQ

Pamela Wilson
Marketing Strategist, Executive Coach, Author, Keynote Speaker

Here’s what I’ve learned from working with funded companies at this exact inflection point: 

Marketing success is born from solid strategy, not endless experimentation. With a reliable marketing system:

  • Every test builds on previous learning
  • Results become predictable and repeatable
  • Your team knows exactly what moves the needle and how to dial it in
  • Your market position grows ever stronger

Think of it as turning your marketing from a series of hopeful experiments into a proven formula for growth.

Want to explore what that could look like for your company? 

Take the next step: 

Learn how to work with me

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