How to Publish a Powerful Minimum Viable Website in a Week

Stopwatch, race course, and image of the earth which represent the process to create a Minimum Viable Website.

In the world of startups, everything … and I mean everything … revolves around your online presence. Even with a perfect product, investors and customers need to learn about what you do — on a platform you own. That’s why one of the first projects I tackle in my consulting engagements is getting a minimum […]

Use This 4-Step Framework to Build Impactful Marketing Messaging: Examples + Worksheet

4 vintage keys and an eye, on a gradient background featuring a compass, to signify how the 4 part framework helps creating marketing messaging that's memorable.

The founder across from me shifted uncomfortably in his chair. “But our product does so many things,” he protested. “If we narrow down our message, won’t we miss opportunities?” I hear this concern in almost every startup coaching session I lead. Founders worry that focusing their message means limiting their market. The reality? The opposite […]

3 Signs Your Startup Has a Marketing Strategy Weak Link (and How to Fix It)

Marketing strategy's not working? Here's how to identify the weak link. [Image of a chain with a single link that's a paperclip, black and white on a green background.]

There’s a specific flavor of frustration I see on founders’ faces when they sit down with me for the first time. It’s a mix of exhaustion and confusion. They know their marketing strategy’s not working, but they can’t put their finger on exactly why. Let me save you some time. After working with both large […]

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