Pamela Wilson coaches people in mid-career to build profitable online businesses. Apply to work with Pamela in her Offer Accelerator, learn more about her books, and read reviews of the tools used to run this site and business.
How to monetize online content by creating a high-value offer — and testing it fast
What defines a high-value offer? Where does the true value come from? A high-value offer does a few important things, for both you and your customers.
It delivers life-changing transformation
It inspires gushing testimonials from your customers, which makes it much easier to promote
It makes a massive difference, not just to your customers, but to the bottom line of your business
If you want to learn how to monetize online content the smart way, I recommend that you forget about ads, chasing sponsors, or selling your expertise for next to nothing.
A high-value offer is a much faster route to generating consistent revenue in your online business.
I’ve developed a super fast method to help people like you, who are experts in their field, to create a high-value offer. I call it my Smart Start Method, and it helps you to get your idea out of your head and into your market — and it can be done in a month.
The Smart Start method is inspired by the Lean Software Development approach. If you haven’t heard that term before, it’s a framework that’s used by developers to create a piece of software that delivers only the necessary features. Once it’s in the hands of users, they improve the solution over time, based on user feedback.
How the people you want to serve are talking about their challenges
What your prospects find lacking in the solutions that are on the market now
This allows you to go into the market with your eyes wide open, understanding what people truly need and how they’re talking about those needs.
Your goal is to capture the exact language your customers are using so that you can use their own words to describe the challenges your offer solves.
If you can find and use that information, people will say things to you like, “It’s like you are inside my head and you understand exactly what I’m struggling with.” That’s because you picked up their language!
The market exploration process is an important first step. What’s next?
Step 3: Take stock of your current strengths and skills
The next thing you want to do is to take stock of your current strengths. You’ve developed skills over the years!
When you use the Smart Start Method, you learn how to monetize online content by using your current skills. That makes it easier and faster to deliver your offer.
You don’t have to learn how to create videos if you’ve never done them before, or create elaborate worksheets or assessments if you’ve never done those before.
You have a skill set that you’ve developed, and there are certain things that you find easy to do.
Maybe you’re a strong writer
Maybe you love doing video
Maybe you enjoy delivering live, in-person workshops or giving speeches
Whatever your best skills are, I want you to take some time to note them.
That’s so important because I see people who have a lot of expertise say, “I want to develop a course. And I’m going to make it a video course because those are popular. So before I make that course, I have to figure out how to do video.”
You do not need to learn new skills.
You can deliver transformation to people using your existing skill set.
Take the time to get in touch with your current strengths.
What comes easy to you?
What do you enjoy doing?
What is fast and simple for you to put together?
Use those skills to build an offer quickly and get it into the marketplace.
Step 4: Develop a testable version of your high-value offer
Once you have done that market research, gotten in touch with your values, and identified your skill set, it’s time to develop a testable version of your offer.
“Testable version” means an offer that delivers all the transformation to your customer, but it’s stripped down in terms of technology.
You don’t need an elaborate learning management system to deliver it, or a complicated sales funnel to promote it. Not when you’re developing your testable offer.
A note of caution: When you’re learning how to monetize online content and you’re in mid-career, there’s something you might run into that can trip you up at this stage.
It’s something that I see a lot.
You have high standards. By the time you’re ready to develop your own offer, you may have been in online programs — well-established online programs.
You might think, “If I’m going to come out with an online program, I need to make it a reflection of who I am, and it needs to be very professional and polished.”
It’s important to have high standards, and you will get there. But what I recommend is that you start out with a more pared-down approach to delivering your offer.
The best online offers are developed through an iterative process, where you put a version of your offer in front of your customers and get their feedback.
Find out what they find challenging
Discover what questions they still have
Identify what might be confusing
Then you make your offer better, based on that feedback.
Making those changes is very difficult if you have developed a super-polished version of your offer without first getting feedback from customers.
This is why I recommend that the first time out of the gate, you create an offer that is less polished, but that still helps people.
This is a really important part of the process. And I’ll be honest with you, it’s not going to feel comfortable to come out with something that’s not polished.
My Smart Start Method helps you to develop a testable offer that delivers true transformation. It helps your audience without all the beautiful, polished branding and bells and whistles.
Once you’ve developed your testable offer, you can move on to the final step in how to monetize online content.
You can’t be there in person to walk your prospect through your sales process. That’s the job of your sales page.
One of the core principles of marketing is this: A confused mind doesn’t buy. That’s why it’s crucial to use call to action phrases that are clear, convincing, and designed for conversions.
As in all things online marketing, there are two aspects to think about. Your call to action copy, and your call to action design.
We’re going to look at both of them in this article. The concepts you’ll learn from the six call to action examples below (“CTA examples,” as we say in the marketing industry) will boost your sales page conversion rates.
It’s only through fighting past the tough times — and puzzling through the challenges — that we learn. And once we’ve put the effort in, we appreciate the success we’re able to create more than if it was handed to us.
Wouldn’t it be amazing if you never ran out of content topic ideas again?
Good news — this post features a single content pillar example that will rock your world!
What’s a content pillar? It’s a piece of content on a topic you want to be known for, that can be broken into subtopics and you can use when repurposing content across your channels.
Content marketing means sharing helpful, useful, engaging content that establishes you as a trustworthy expert on one core topic.
Every online business owner I know struggles with coming up with content ideas.
But it’s important to choose your one core topic and build your content marketing around it.
Not 37 topics — one core content topic.
I get it. You need to write something. But straying from your core content topic is one of the most common content marketing mistakes. The result? Your content is unfocused and confusing for your audience.
The approach I’m going to show you will help you create content so you can be seen as a respected expert on your core topic.