How Can I Make Money Online in Midlife? Seven Challenges and Their Solutions

Are you finding yourself wondering, “How can I make money online?” — and you’re in mid-career or beyond? Great news: you bring so much to the table it’s ridiculous.  You’re smart. You know yourself and your strengths. You’re resilient.  Since 2012, I’ve coached online business owners in our age group. We’re a powerful group. But […]

The Best Lead Magnet Ideas to Build an Email List of People Who Can’t Wait to Work with You

The biggest problem with most lead magnet ideas?  They’re way too complex. They’re complicated to produce. They take too long to consume. They end up buried on your subscriber’s hard drive, never to be opened again. This is a terrible shame. Lead magnets can be powerful brand ambassadors that grow your business, your email list, […]

Branded Images are a Fun, Creative Way to Get Eyes on Your Website [Examples]

“I’ve got no business creating branded images — I’m not a designer.” That’s what people think when I talk to them about creating branded images. What are “branded images?” Branded images combine a photo + your brand fonts + your brand colors + your business name. They’re customized to deliver visual information in a branded […]