3 Simple Essentials for Building an Impressive Brand

Back in late 2009, I became antsy. I’d helped people market their businesses, organizations, practices, and publications for over 20 years. Between the variety of clients I was privileged to serve, the wide variety of marketing problems I’d solved, and my ongoing education (which was always a priority), I knew I had a lot to […]

The Hidden Wisdom of "Foolish" Decisions

I took Art class in high school (no surprise, right?) and in my junior year, one of my fellow students was a young exchange student from Sweden named Helena. Helena was friendly, charming, and brought an international perspective to that particular class. I talked about Helena at home and when I did, my mother asked […]

Why Does That Logo Cost So Much? Design Advice and 1 Big Takeaway

Logo design is in the news on a regular basis. And the story usually isn’t pretty. Here’s how it goes: “The XYZ Organization revealed their new logo last week. Customers complained bitterly that the new image didn’t represent their hopes and dreams. And when XYZ Organization admitted the new logo cost $40,000, a protest was […]