How to Brand Everything: Your Business, Your Idea, Yourself

Back in 2010, I realized I could teach how to brand everything. The tools existed for people to build their own brands. This was a revolution! Before then, if you wanted to market your business you hired someone to do the branding work. But now, online tools, websites, and platforms — many free — are […]

7 Questions That Help You Take Stock and Plan Your Future

You might be thinking about how to plan your future. I’m aware that the words “future” and “plans” might seem like they don’t belong together. Can you really plan your future? And I agree — to a certain extent, the future unfolds and the best we can do is hang on for the ride. But […]

How to Recognize and Use Sight Lines in Your Images

You’re using images in your content marketing, right? (Please say yes, please say yes!) When you pair compelling images with well-written content, you “power up” your marketing messages. You engage the whole brain of the person you want to reach, because images and words are processed in different areas of the brain. How cool is […]