Back in 2010, I realized I could teach how to brand everything. The tools existed for people to build their own brands.
This was a revolution! Before then, if you wanted to market your business you hired someone to do the branding work.
But now, online tools, websites, and platforms — many free — are all available to use to brand your business.
Here’s the thing, though — just because you have a kitchen doesn’t mean you’re a great cook.
Access to tools doesn’t mean mastery of them.
Which is why we see a lot of mediocre marketing and branding floating around the web. It’s earnest and well-meaning and kind of … awful.
It’s garish. Unreadable. Or it misses the mark with its messaging.
How to brand everything? Start with taking command …
You might think, “Well, sure, Pamela … business owners with no marketing training aren’t going to produce branding work that’s as polished as what a professional would create.”
And that’s where I see a gap.
A huge gap.
Because, you see, I think you — with your ideas, passions, and something to offer the world — should be coming up with your branding and marketing messages.
Who else cares as much as you do?
No one you hire, meet, or employ will ever care as much as you.
This “passion gap” matters a lot.
It’s why you should take command of your marketing efforts.
Make the big, important decisions about how you want to show up online and guide the process from the start.
Do you need to DIY your marketing forever?
“Great,” you may be thinking.
“Along with everything else on my plate, I need to add ‘market the business myself’ to the pile.”
Take heart: You don’t have to keep this up forever.
In the early days of your business, when you might need to keep costs under control, managing your brand yourself has lots of advantages:
- You learn firsthand what your prospects and customers want from you and your offer
- You see what people respond to — and what they don’t (ouch)
- You save big bucks: many of the branding tools available now are completely free. Most of the others are very low cost, like PicMonkey, my favorite image creator. When you know what to do with these tools, you can market your business for pennies on the dollar.
At some point, your business may grow. You’ll get busy and it won’t make sense for you to be hands-on with your marketing.
When that happens, you may hire someone to manage your marketing efforts.
And guess what?
You’ll be a highly qualified brand manager because of the time you did “in the trenches” running your marketing yourself.
How to brand everything in three steps
Don’t let expensive marketing consultants sell you a different story — you can build a memorable, profitable brand in three simple steps:
1. DISCOVER your brand personality
Before you begin speaking to that ideal customer you want to reach, you need to have an idea of what voice you want to use.
Will your marketing voice be casual or formal? Spontaneous or deliberate? Discover your brand personality with my free quiz.
2. BUILD your verbal and visual brand
Once you know who you want to reach and what brand personality you want to express, you’ll develop your verbal and your visual brand.
Your verbal brand consists of your business name, tagline, and the words you use to describe your business. Start by crafting a brand statement — it’s easier than you think, and very satisfying.
Your visual brand is how you present your business visually: your colors, fonts, logo, and more.
You’ll find an entire library of free articles to help you with the brand-building process in my Branding & Design collection.
3. PROFIT from your brand
A profitable brand is an organic, living thing.
Once you’ve built your brand, you’ll profit when you communicate using today’s most-effective tactics like content marketing, visual marketing, webinars, online products, and old-fashioned networking.
Want to see what happens when you start with a brand and build your business from there? Get my Online Business Success Roadmap.
Want to know to brand everything? You’re in the right place.
Branding everything — a business, an idea, or even yourself — is not an easy road to take, but you won’t walk it alone.
This community consists of people just like you. People who are go-getters, who like to dig in and do things for themselves and see results!
The information and the people here will give you the support you need to build an unforgettable brand you can feel proud of.
I want you to have the kind of brand that makes you stand up taller and feel great about sharing it with the world.
If you’re not there yet, you’re in the right place.
Explore the free articles in my Branding & Design collection — they’re a great place to start.
Get the How to Brand Anything ebook
For more details on how to brand everything, get my free ebook, “How to Brand Anything: Your Business, Your Idea, Yourself” when you sign up for my regular emails.
The book is a quick read that spells out the three simple steps needed to brand everything in your business.
You get it for free when you sign up for my emails, which deliver branding and business tips straight to your inbox.