Design

Resource library for midlife online business owners

Do you have brand design guidelines to help you make smart online branding decisions?

These resources for non-designers are a great place to start building an online business brand.

Digital Marketing Images: 7 Simple Image Types You Should Try Today

I’ll admit it — I’m obsessed with digital marketing images and how they can transform your online presence! Here’s the thing — creating images for content marketing is easier today than it has ever been before. The tools? Online. Easy-to-use. Inexpensive. Fun! I’m partial to PicMonkey. The education? I’ve got you covered! Give me 50

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Arial view of a yacht cruising in the sea

Type Styles of the Rich and Famous

Typography tells a story: What do these rich font examples say? Well-designed, rich fonts are beautiful to behold. Their angles and forms are an inspiration. Fonts have a “personality,” and if you tune into what their shapes are trying to say, you can make those traits work for your business. Let’s say on the other

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Why I Hate the Verdana Font

Of all the web-compatible typefaces available, the least appealing is the Verdana font. And yes, I know it’s used all over. Believe me, I notice! We’ve spoken about choosing typefaces and brand fonts a lot around here. Your font matters — maybe more than you realize. Think about it: Your font choice become the visual

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Pamela Wilson coaches people in midlife to build profitable online businesses

Learn about running a wildly successful online business that reflects your values and your priorities. And …

Laugh about the shenanigans in the online business world.