Your “brand voice?” It all starts with your brand fonts! And the #1 place to start using your brand fonts is on your website. There are two companies offering you the ability to customize the typefaces on your website, and they’re easy — and often free — to use. In this post, you’re going to
I’ll admit it — I’m obsessed with digital marketing images and how they can transform your online presence! Here’s the thing — creating images for content marketing is easier today than it has ever been before. The tools? Online. Easy-to-use. Inexpensive. Fun! I’m partial to PicMonkey. The education? I’ve got you covered! Give me 50
You’ve got a brand — and your brand has a story. Don’t just tell a story with words — tell a story in pictures. Fortunately, platforms like Instagram, Pinterest, and Facebook have made visual storytelling easy. But how can you create images that work — and how can you combine them in a way that’s
You have a content strategy, an email strategy, and a launch strategy. But do you have a visual strategy? If that question makes you want to run for the hills and hide, stick around — I’ve got you covered. This article is going to share five easy ways to get started building a visual strategy
Typography tells a story: What do these rich font examples say? Well-designed, rich fonts are beautiful to behold. Their angles and forms are an inspiration. Fonts have a “personality,” and if you tune into what their shapes are trying to say, you can make those traits work for your business. Let’s say on the other
Of all the web-compatible typefaces available, the least appealing is the Verdana font. And yes, I know it’s used all over. Believe me, I notice! We’ve spoken about choosing typefaces and brand fonts a lot around here. Your font matters — maybe more than you realize. Think about it: Your font choice become the visual
