I’ll admit it — I’m obsessed with digital marketing images and how they can transform your online presence!
Here’s the thing — creating images for content marketing is easier today than it has ever been before.
The tools? Online. Easy-to-use. Inexpensive. Fun! I’m partial to PicMonkey.
The education? I’ve got you covered! Give me 50 minutes and I’ll show you how it works.
Content marketing images can be used in so many ways. Try branded images as:
- Email marketing images
- Social media marketing images
- Website images
Ready to get started? Let’s dive in!
Digital marketing images in action
Let’s define signature branded images — the kind I teach — first.
Signature branded images feature a photo, plus your brand colors, your brand fonts, and your logo. This kind of digital marketing image is a visual ambassador for your business and your brand!
Let’s see what each image type looks like in action:
How to brand your blog post images
Blog post images, when you brand them with your colors, fonts, and logo, become a visual “ad” for your content marketing.
Just drop them in as the featured image on your blog post and voila — you have an image that “sells” your content both on your website and on any social platform where you share it.
Best practices for digital marketing images on blog posts:
- Use a photo that illustrates the concept your content shares
- Add your brand colors using bars of color that are either opaque (solid) or translucent (see-through)
- Use either the blog post title or a quote from the content as text on the image
- Add your logo as a watermark to reinforce your brand
How to use images in your email marketing
Email marketing images help to break up your messages and make them visually appealing. Use branded images to highlight your customer testimonials, your new offer, or a quote from you.
Best practices for email marketing images:
- The standard width for emails is 600 px.
- Use responsive design — images that enlarge or shrink to fit the device where they’re viewed.
- To make your email marketing image responsive, go into the HTML code and remove the height specification, leaving only the width. Here’s what that looks like:
How to use Facebook images to promote your brand
Use Facebook images to share quotes from your content, to illustrate your main points, and to engage your followers in conversations about your topic.
Best practices for Facebook images:
- You can’t go wrong with square images on Facebook — as a bonus, squares also works great on Instagram
- Use your brand colors and fonts here, too — it’s especially important to reinforce your visual brand when you share it on a platform that’s as busy as Facebook
- Make sure your logo is on your branded Facebook image — if your content is widely shared, you want all the brand recognition to go straight to your business
How to promote your brand with Instagram images
Images reign on Instagram. They’re the main attraction on the platform. Get your image right, and there’s an excellent chance that people will dive in to read your caption. Or send you a direct message to ask about your paid offerings!
Best practices for digital marketing images on Instagram:
- Square images are the original format for Instagram — as a bonus, this size also work on Facebook
- Use your brand colors and fonts so that when your followers look at your Instagram profile, your consistent brand style shines through
How to brand your feed on Twitter using images
Twitter gives you 280 glorious character to make your case — but you’ll communicate much faster if you add a branded image to your tweet! Remember — your Twitter image can feature text — it’s a great way to say more, even in Twitter’s character-restricted environment.
Best practices for Twitter images:
- Keep up with recommended sizes here
- Make sure your image “reads” at a small size — users will see a tiny version and it must look compelling
- Use your brand colors and fonts to reinforce your visual brand on Twitter’s busy stream
How to use branded images to get traffic from Pinterest
Pinterest pins work best when they’re vertical — a 2:3 ratio is ideal.
Don’t get confused by the math. 2:3 just means the pin is 50% taller than it is wide.
These days, my pins are 1000 px wide by 1500 px tall.
Best practices for digital marketing images on Pinterest:
- Simple, clear pin art works best — most pins are first seen at the size of a postage stamp!
- Use your brand color palette in your pins to reinforce your brand
- Overlay text will reinforce your brand if you use your brand fonts
- Add your logo on the pin and avoid the lower right corner so it’s not covered up by Pinterest controls that appear there
How branded images are perfect for ads
Ad images are a snap to create once you know how to create signature branded images.
The same concepts you’d apply to any ad — branded fonts, colors, and a logo — are all part a branded image!
Best practices for ad images:
- Familiarize yourself with the specifications of the ad platform you want to use. Some limit the amount of total text area on your ad (here’s looking at you, Facebook)
- Test different images! You’ll find the magic combination of audience, image, and copy when you test lots of ad options
7 digital marketing image examples — and how to use each
Want to see all these digital marketing images and this visual content marketing advice in one place?
Your wish is my command!