One of the first decisions you’ll need to make when thinking about a brand for your business is whether you want to build a personal brand or a business brand.
A personal brand is built around you personally. It usually means you brand your business with your name. There are positives and negatives to naming your business this way.
A business brand is built around an identity you create for your business. It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons.
Read on to discover which solution is best for your business.