Build an Online Brand

Resource library for online business owners

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How to Choose a Business Name You’ll Love Today, Tomorrow, and 5 Years from Now

Creating a name for a brand-new business requires nerves of steel.

After all, it’s a major commitment with far-reaching marketing consequences. And you have to make it in the early days of your business — a time that you may not feel ready to make such a major decision.

Get it right, and your business name will establish your brand, clarify what you do, and leave your prospects interested in learning more.

Get it wrong, and you’ll leave your prospects confused or — even worse — disinterested.

Your business name sets the tone for all your marketing. It makes a first and lasting impression.

Feeling anxious yet? Let’s talk about the most-common questions I get about naming a business.

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Should you build a personal brand or a business brand?

Should You Build a Personal Brand or a Business Brand?

One of the first decisions you’ll need to make when thinking about a brand for your business is whether you want to build a personal brand or a business brand.

A personal brand is built around you personally. It usually means you brand your business with your name. There are positives and negatives to naming your business this way.

A business brand is built around an identity you create for your business. It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons.

Read on to discover which solution is best for your business.

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Digital Marketing Images: 7 Simple Image Types You Should Try Today

I’ll admit it — I’m obsessed with digital marketing images and how they can transform your online presence! Here’s the thing — creating images for content marketing is easier today than it has ever been before. The tools? Online. Easy-to-use. Inexpensive. Fun! I’m partial to PicMonkey. The education? I’ve got you covered! Give me 50

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YOURS FREE — REVENUE REVOLUTION
The tools you need to build large-scale revenue from a small-scale audience​
Revenue Revolution

No spam, unsubscribe whenever you want.