Build an Online Brand

Resource library for online business owners

Should you build a personal brand or a business brand?

Should You Build a Personal Brand or a Business Brand?

One of the first decisions you’ll need to make when thinking about a brand for your business is whether you want to build a personal brand or a business brand.

A personal brand is built around you personally. It usually means you brand your business with your name. There are positives and negatives to naming your business this way.

A business brand is built around an identity you create for your business. It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons.

Read on to discover which solution is best for your business.

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Digital Marketing Images: 7 Simple Image Types You Should Try Today

I’ll admit it — I’m obsessed with digital marketing images and how they can transform your online presence! Here’s the thing — creating images for content marketing is easier today than it has ever been before. The tools? Online. Easy-to-use. Inexpensive. Fun! I’m partial to PicMonkey. The education? I’ve got you covered! Give me 50

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Pamela Wilson coaches people in midlife to build profitable online businesses
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