Online Marketing for Business Owners in Midlife

Should You Build a Personal Brand or a Business Brand?

One of the first decisions you’ll need to make when thinking about a brand for your business is whether you want to build a personal brand or a business brand.

A personal brand is built around you personally. It usually means you brand your business with your name. There are positives and negatives to naming your business this way.

A business brand is built around an identity you create for your business. It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons.

Read on to discover which solution is best for your business.

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Pam Slim, author of The Widest Net talks with Pamela Wilson.

The Best Way to Find Your Online Audience: The Widest Net with Pam Slim

If you want to learn how to find your online audience, Pam Slim is a good person to talk to. Back in 2009, I was starting to explore moving my business online. I had been in business for decades, and I wanted to explore the online space. I came across today’s guest, Pam Slim, and

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Branded Images are a Fun, Creative Way to Get Eyes on Your Website [Examples]

“I’ve got no business creating branded images — I’m not a designer.” That’s what people think when I talk to them about creating branded images. What are “branded images?” Branded images combine a photo + your brand fonts + your brand colors + your business name. They’re customized to deliver visual information in a branded

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A bundle of blue headed matches with a single red head match right in the middle

From Bland to Brand: 5 Smart Ways to Create a Stand Out Brand

If you own a business, there’s no one else more passionate about seeing it succeed than you. That’s why you’re the ideal person to do the work of creating a stand out brand. But it’s not easy, is it? What can you do to position your brand so it’s unforgettable? How can you make your

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Brand Fonts: Why Some Website Typeface Combinations Look So Stunning

Your “brand voice?” It all starts with your brand fonts! And the #1 place to start using your brand fonts is on your website. There are two companies offering you the ability to customize the typefaces on your website, and they’re easy — and often free — to use. In this post, you’re going to

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Build a money-making online offer when you embrace iteration — just like a cook

How to Build a Money-Making Online Offer

Wouldn’t it be nice if every single “recipe” we tried for building a money making online offer worked flawlessly the first time? We all know it doesn’t work that way — online or in life. When you use a new recipe to prepare any kind of food, you know that the result may not be

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Online Marketing

Resource library for midlife online business owners

Should You Build a Personal Brand or a Business Brand?

The Best Way to Find Your Online Audience: The Widest Net with Pam Slim

Branded Images are a Fun, Creative Way to Get Eyes on Your Website [Examples]

From Bland to Brand: 5 Smart Ways to Create a Stand Out Brand

Brand Fonts: Why Some Website Typeface Combinations Look So Stunning

How to Build a Money-Making Online Offer

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