Wouldn’t it be amazing if you never ran out of content topic ideas again? Good news — this post features a single content pillar example that will rock your world! What’s a content pillar? It’s a piece of content on a topic you want to be known for, that can be broken into subtopics and you
In this episode of the Online Business Expert Series I’m excited to talk about marketing strategy for online business with marketing consultant, speaker, and bestselling author John Jantsch. I first met John when I was working at Copyblogger and we’ve stayed in touch over the years. I’m honored to say I’ve appeared on the pages
One of the first decisions you’ll need to make when thinking about a brand for your business is whether you want to build a personal brand or a business brand.
A personal brand is built around you personally. It usually means you brand your business with your name. There are positives and negatives to naming your business this way.
A business brand is built around an identity you create for your business. It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons.
Read on to discover which solution is best for your business.
If you want to learn how to find your online audience, Pam Slim is a good person to talk to. Back in 2009, I was starting to explore moving my business online. I had been in business for decades, and I wanted to explore the online space. I came across today’s guest, Pam Slim, and
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“I’ve got no business creating branded images — I’m not a designer.” That’s what people think when I talk to them about creating branded images. What are “branded images?” Branded images combine a photo + your brand fonts + your brand colors + your business name. They’re customized to deliver visual information in a branded
If you own a business, there’s no one else more passionate about seeing it succeed than you. That’s why you’re the ideal person to do the work of creating a stand out brand. But it’s not easy, is it? What can you do to position your brand so it’s unforgettable? How can you make your
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