It’s frustrating when you feel like you’ve exhausted every topic and you’re scraping the bottom of the idea barrel. But there’s a silver lining on this gloomy content cloud: I have an enticing content pillar example that’s going to revolutionize your content planning! In your journey through content marketing, you’ve undoubtedly come across the term
I’ve been a cheerleader for the small business underdogs of the world since I started my business more than three decades ago. You’re at a disadvantage from a marketing standpoint because you’re competing against established, well-funded brands. Good news! A smart AI content strategy will change that. You may think it’s impossible to compete because
These days, I’m serving as the Chief Marketing Officer for a fast-growing business in the healthcare industry. My small team has discovered how to automate content creation using AI tools in a very particular way. We’re treating AI like a suit of armor we step into whenever we want content superpowers. All by itself, the
Creating a name for a brand-new business requires nerves of steel.
After all, it’s a major commitment with far-reaching marketing consequences. And you have to make it in the early days of your business — a time that you may not feel ready to make such a major decision.
Get it right, and your business name will establish your brand, clarify what you do, and leave your prospects interested in learning more.
Get it wrong, and you’ll leave your prospects confused or — even worse — disinterested.
Your business name sets the tone for all your marketing. It makes a first and lasting impression.
Feeling anxious yet? Let’s talk about the most-common questions I get about naming a business.
Business success is a journey — focus on making the most of the journey and you’ll find success. Here’s what to expect, and what to “pack” for the trip.
In this episode of the Online Business Expert Series I’m excited to talk about marketing strategy for online business with marketing consultant, speaker, and bestselling author John Jantsch. I first met John when I was working at Copyblogger and we’ve stayed in touch over the years. I’m honored to say I’ve appeared on the pages
