Online Marketing

Resource library for midlife online business owners

Online marketing for business owners — it’s a big topic!

If you want to run a successful online business, you’ll want to learn which online marketing strategies work — and which you can ignore. Use the resources here to get started.

Personal Brand or Business Brand

Should You Build a Personal Brand or a Business Brand?

One of the first decisions you’ll need to make when thinking about a brand for your business is whether you want to build a personal brand or a business brand.

A personal brand is built around you personally. It usually means you brand your business with your name. There are positives and negatives to naming your business this way.

A business brand is built around an identity you create for your business. It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons.

Read on to discover which solution is best for your business.

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Build a money-making online offer when you embrace iteration — just like a cook

How to Build a Money-Making Online Offer

Wouldn’t it be nice if every single “recipe” we tried for building a money making online offer worked flawlessly the first time? We all know it doesn’t work that way — online or in life. When you use a new recipe to prepare any kind of food, you know that the result may not be

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Pamela Wilson coaches people in midlife to build profitable online businesses
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