Pamela Wilson’s
Free Resource Library
I’m Pamela Wilson. From 2010 to 2022, I coached and trained small business owners on this website, first as BIG Brand System, and later under my own name. The 40 now-free resources on this page will help you build your brand and market your business.
In 2023, I returned to my business roots and now serve clients directly with marketing strategy and implementation services.
Learn more about my work.
BROWSE FREE RESOURCES FOR
Branding and design
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100 Color Palettes
Delivers 50 ready-to-use color palettes, organized by brand personality, with exact hex codes included.
100 Font Combinations
Pairs headline and body fonts into 100 ready-to-use combinations sorted by brand personality.
12 Design Laws for Beautiful Branded Images
Shares 12 design principles for creating polished, on-brand images across your website and social media.
Beautiful Typography: Choosing & Using the Best Fonts for a Professional-Looking Brand
Teaches you how to choose, pair, and size fonts that make your brand look professional and polished.
Brilliant Brand Color: Harnessing the Power of Color to Brand Your Business
Shows you how to build a five-color brand palette using contrast, harmony, and free online tools.
Business Name and Tagline Kit: Choose a First-Rate Name & Tagline That Grow With Your Business
Walks you through a five-step process for naming your business and crafting a tagline that lasts. Gives you fill-in-the-blank pages for brainstorming, testing, and finalizing your business name and tagline.
Graphic Design Foundations
Covers six foundational design principles: color, typography, composition, white space, hierarchy, and grids.
How to Brand Anything: Your Business, Your Idea, Yourself
Walks you through discovering, building, and profiting from a brand in three simple steps.
How to Create 5 High-Impact Brand Images
Shows you how to design five essential branded image styles using free online tools.
Online Brand Building Checklist
Walks you through five steps for building a recognizable brand: customer, brand type, name, colors, and fonts.
Business planning and inspiration
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5-Step Path to a New Target Audience
Guides you through five steps for evaluating, rebranding for, and reaching a brand-new target audience.
12 Inspiring Bookmark Quotes to Make Your Spirit Soar
Delivers 12 printable, motivational bookmarks to keep your spirits high while you build your business.
20-Minute Online Business Planner
Walks you through five questions that clarify your offer, audience, and message in 20 minutes.
Field Guide & Workbook for Every Stage of Your Online Business
Guides you through the tasks, mindset shifts, and milestones of each stage of building an online business.
How to Conquer Resistance & Fear: 5 Simple Secrets
Shares five mindset shifts for pushing past fear and self-doubt to take action on your business goals.
How to Construct Your Profitable Online Presence: A 5-Step Plan
Guides you through five steps for building a profitable web presence, from homepage to growth tracking.
Ideal Customer Finder Kit
Helps you pinpoint your ideal customer’s needs, challenges, and buying habits so your marketing hits the mark. Guides you through seven questions to define your ideal customer’s needs, habits, and challenges.
Ideal Customer Profile Quick Worksheet
Helps you build a vivid ideal-customer profile by eliminating negatives and accentuating positives.
The Instant Project Prioritizer
Sorts your to-do list into must-haves, nice-to-haves, and “someday” extras in three quick steps.
Minimum Viable Product or Service
Helps you design and test a simple first offer using workshops, coaching, or service tasters.
Online Business Success Roadmap
Maps the tasks for each stage of building an online business: plan, build, implement, and grow.
Plan & Grow Quiz and Getting Started Guide
Scores your answers to 12 questions to reveal which business growth stage you’re in.
Take Stock & Make a Plan Worksheet
Pairs seven reflective planning questions with inspiring quotes to help you map your next business moves.
Think BIG Mindset Tune-Up
Helps you envision your most successful future self to uncover what truly matters to you.
Content creation
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Content Marketing Strategy Guide
Maps your content strategy around your core motivation, website stage, marketing goals, and best-fit platform.
Content Marketing Strategy: How to Share Your Valuable Expertise
Presents the four-step content marketing framework in an easy-to-follow visual slide format.
Content Repurposing Idea Bank
Shares dozens of ways to turn one piece of content into images, audio, video, and more.
Content Planner Sheet
Helps you plan a single piece of content around your topic, your audience’s questions, and your unique voice.
The Content Topic Tree Worksheet
Helps you to organize your content around one central topic, develop key categories, and generate repurposing ideas.
Content Upgrade Idea Generator
A quick process for developing a list-building content upgrade idea your reader will want to download.
Effective Image Searches (with Intention First)
Points you to the right type of image for your goal in three quick decisions.
The Magic Content Proliferator
Shows you five ways to repurpose one piece of content for more visibility and reach.
Marketing guides
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Expert Statement Creator
Helps you craft a clear, compelling expert statement using a simple fill-in-the-blank formula.
How to Build a Winning Online Business Homepage
Walks you through three homepage essentials: a compelling tagline, clear navigation, and an irresistible opt-in offer.
How to Make an Irresistible Online Offer: A Checklist
Shares seven quick checks for turning your offer into one your ideal customer can’t refuse.
New Product Launch Strategy Builder
Walks you through planning, executing, and reviewing a simple launch for a brand-new offer.
Revenue Revolution: A Guide for Leaders
Shows you the math and process behind building one high-value offer instead of chasing volume sales.
Writing a Sales Page Worksheet
Walks you through writing a high-converting sales page one section at a time.
The Testimonials Automator
A repeatable process for requesting, collecting, and organizing customer testimonials.
Use the PAS Formula to Plan Your Promotion
Shows you how to write persuasive promotional copy using the Problem-Agitation-Solution formula.