How to Write Your Website Content the Simple Way: Prioritize 3 Pages
Pamela Wilson
Congratulations on your new website!
Let me guess — you’re staring at those blank pages wondering exactly how to write website content to fill them, right?
It’s a big job. Where do you begin?
(By the way — if you’re looking for tools and tips to make your writing faster and easier, scroll to the bottom of this post for a helpful video.)
If you’re ready to write your website content, let’s take those first steps today.
SUGGESTION: Bookmark this page so you can quickly refer to it as you write and publish your website content.
What are the two types of website content pages?
Website pages may look alike, but there’s one key difference. Before you write website content, you need to know what kind of page you’re creating — static, or dynamic.
You write your static website pages once, and make minimal changes to them over time. Static pages include your:
Commerce-style pages like Store, Products, Services, or Work with Me
Dynamic website pages update frequently. These are regularly published, and include content marketing like:
Blog content
Podcast content
Video content
As we tackle this topic of how to write your website content, we’re going to focus on getting your static pages created first. We’ll get your static pages done, published, and working for you.
After your static pages are published, we’ll work on dynamic pages like blog, podcast, and video content. I’ll share an in-depth look at what should be included in a blog post, and how to write a blog post. The ideas I’ll share are taken from the pages of my books Master Content Marketing and Master Content Strategy.
How to write website content when your site is new (and blank!)
There are few things more intimidating than looking at a big, blank website that you have fill with content.
Never fear: This post will cover how to write a content for your website, even if it’s brand-spanking new.
Tip: Prioritize the website content you’ll focus on, and publish it in the order below so that it will benefit you and your business.
Prioritize and publish these website pages first
Here’s how to write website content, in order of priority:
Create a Home page where people can land.
Create an About page so visitors know who’s behind the website.
Create a Contact page so people have a way to reach you.
Once these three core pages are complete, you’ve covered the basics. When a visitor comes to your website, they understand what you do, who you are, and how to contact you.
You’re in business!
If you need help with these core pages, take a look at these related articles:
The next website content you’ll focus on writing is where you’ll make money with your website.
The form it takes depends on your type of business, and where you are in your business growth.
If you already have products or services to sell, you could create what I call a Commerce page. This is a page that offers links to your products or services. It can take a variety of forms. It might be:
A Store page which displays all of your available products with links to purchase them
A Services page which explains the services you provide with links to find out more
A Book a Free Consult page which encourages people to schedule a sales call with you or your sales team
A Work with Me page which details the kind of clients you help, how you work, and shares a way to take the first step toward working with you
If you don’t have anything ready to offer, no worries! You can skip directly to the next area of focus, your Content section.
Where do I add content on my website?
The content section of your website is separate from your static content pages, and will contain sub-pages that are updated frequently.
The most common content type (and the easiest kind to start with) is a blog.
Important: Podcast and video content can be structured like blog content. If you’re a podcaster or video content creator, the section below will transform how you plan and create your audio and video content.
If you’re wondering how to write a blog post, you have come to the right place! As the author of two popular books about content marketing, I have a lot to share.
What content should be included in a blog post?
If you’ve never created a blog post or any kind of content marketing, the process can feel like a big mystery.
You may know a good blog post when you read one, but you may not be sure how to re-create it yourself.
I’ll let you in on a little secret that might surprise you …
For decades, I didn’t think I could write. I was a graphic designer by trade.
I was naturally drawn to the visual side of marketing and became very good at creating logos, publications, brochures, annual reports, and newsletters.
But I was determined to build an online presence. To do that, I knew I had to figure out this “content marketing thing.”
That meant learning to write, even though I didn’t think I’d ever be good at it.
In order to learn from the masters, I started paying attention to the best blog content on the web. Over time, I began to see a pattern emerge.
I discovered that great blog posts — and effective content marketing — contained the same seven elements. Once you see them, you can’t un-see them.
When you master the seven essential elements of content marketing, you can use them in all the website content you create.
I’ll use a blog post as an example, but the same seven elements can be used to structure a podcast episode, a video (vlog) piece, and other dynamic website content.
Master these seven elements and you’ll know how to create content that performs well and helps to grow your business.
How to write a blog post: The 7 essential elements of effective content marketing
The best blog content contains all seven of the elements below.
Each section needs to be strong so it pulls its own weight and does the job it needs to do in your content.
1. Write a compelling headline
Want your blog to be clicked on and read?
Spend lots and lots of time (way more than you think) working on an engaging headline.
My favorite tools to use when I’m working on headlines are:
A plain text document where I can brainstorm 10-25 headline ideas.
My book Master Content Marketing includes a chapter on writing subheads, too. It includes information on how to format subheads and shares a compelling reason to write your headline and subheads before you write the rest of your content. Get Master Content Marketing.
5. Fill in your main copy
What do I mean by the “main copy?” It’s everything else.
It’s all the writing outside of the sections above and the sections below.
It’s the heart of your content, where you deliver the value you’ve promised.
Main copy resources:
The best tip for writing your main copy from my book Master Content Marketing? Write it fast. When you’re working on the first draft of your content, get your ideas down as fast as possible. Don’t re-read, edit, or polish. Get Master Content Marketing.
Here’s what I share about writing a summary in Master Content Marketing. First, refer back to something mentioned at the beginning. Remind your reader about what they learning. Reinforce how they’ll benefit from having consumed the content. Get Master Content Marketing.
7. Add a call to action
Content marketing and blogging serve a business purpose.
Creating content helps your website get found on search engines. It attracts prospects to your business and it gives you a way to develop a trust-based relationship with them.
But if you don’t ask your readers to take action, you might as well skip the whole exercise!
Your call to action — placed at the very end of your content — will do this for you.
In Master Content Marketing I say “Your call to action is where business happens.” Your “CTA” doesn’t have to ask for a sale — you can request that people leave a comment or share your content on social media. Either way, make sure your call to action is convincing and direct, like this: Get Master Content Marketing.
You don’t become a website content pro overnight. Have patience, take it day-by-day, and build your website content in this order:
1. Create static web pages
Build a Home page that explains who you help and how you help them
Create an About page so visitors can learn more about the person or people behind the website
Build a Contact page so people can reach out
Have something ready to sell?
2. Publish a “commerce” page
Use this page to offer your products or services. You can add to it over time. And if you haven’t developed any offers yet, skip this step and get started with the next one.
3. Begin publishing dynamic content on a consistent schedule
Once you have the basics in place, focus on creating and publishing content on a regular basis. The seven essential elements to include in each piece of content are:
These days, I would add ChatGPT and Claude.ai — when you know how to use them, they are powerful allies in the content creation process.
Remember, your website content is only pixels
Pixels ink is never dry!
Remember, pixels are easy and fast to update. Don’t be afraid to create content and hit publish with the website content creation tips here. If you discover you made a mistake, just correct it and hit publish again.
You may have always wondered how to write content for a website that’s brand new.
Staring at those blank web pages can feel incredibly daunting. But think of it like this — a blank page is an opportunity to carve out your own little corner of the web.
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