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Online Business

Resource library for midlife online business owners

Need ideas for an online business that’ll work in midlife — and beyond?

You’ve come to the right place! These resources will help you understand and create the core components of your mid-career online business.

Personal Brand or Business Brand

Should You Build a Personal Brand or a Business Brand?

One of the first decisions you’ll need to make when thinking about a brand for your business is whether you want to build a personal brand or a business brand.

A personal brand is built around you personally. It usually means you brand your business with your name. There are positives and negatives to naming your business this way.

A business brand is built around an identity you create for your business. It usually means you need to craft a name for your business that’s independent of your personal name. Again, there are pros and cons.

Read on to discover which solution is best for your business.

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Product Launch Plan - Ask the Online Business Coach

The 3 Stages of a Stress-Free First-Time Product Launch Plan

You did it! Your brand-new product or service is ready to go. Now … what’s your product launch plan? (Cue record scratch …) When most people think of their product launch plan, they think in terms of the first definition in the Merriam-Webster dictionary: Launch: to throw forward, hurl. In this article, though, I’m digging

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Pamela Wilson coaches people in midlife to build profitable online businesses
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