What does online business success look like to you? As online entrepreneurs, we sit down every day to work in front of what I not-so-affectionately call a “Distraction Box.” When else in human history have we been expected to do productive work by using the exact same device that also provides entertainment, connection with loved
Creating a name for a brand-new business requires nerves of steel.
After all, it’s a major commitment with far-reaching marketing consequences. And you have to make it in the early days of your business — a time that you may not feel ready to make such a major decision.
Get it right, and your business name will establish your brand, clarify what you do, and leave your prospects interested in learning more.
Get it wrong, and you’ll leave your prospects confused or — even worse — disinterested.
Your business name sets the tone for all your marketing. It makes a first and lasting impression.
Feeling anxious yet? Let’s talk about the most-common questions I get about naming a business.
We’ve been on the topic of coaching questions lately. We spoke about asking good questions, and how asking the right question is an important part of finding a good solution to your challenges.
There’s nothing like the feeling when you get testimonials from real-life customers. You can use these powerful snippets to convince even your most skeptical prospects to do business with you for the first time. Testimonials show prospects how real people have used your product or service to get real results. Testimonials break down your prospect’s
If you’re on a mission to make passive income, I’ve got news for you. Passive income dreams actually encourage burnout. I have seen too many super smart people chase the passive income myth. They try for years to make it work. But they’re never able to make passive income at a pace that provides a
You built an audience using content marketing. Now you’re wondering how to monetize online content without chasing sponsors, spending a fortune on ads — or giving everything away. Pleasing sponsors can feel like a job. You’re working for people who pay you to create content. Which means you aren’t really your own boss. If you want
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