Exactly what is a catchy headline — and how can you write catchy headlines that make your content irresistible? A catchy headline catches attention. And catching attention in a busy environment like the internet is a mammoth task. That’s why we’re about to take a deep dive into headline writing strategies. If you’re not sure
Eat five servings of vegetables. Exercise for 30 minutes a day. Drink eight glasses of water. And … Optimize your website content for search engines. Writing content for SEO (Search Engine Optimization) might feel like drudgery. After all, where’s the fun in keyword research? What’s inspiring about writing meta descriptions? I get it — I
Are you trying to write sales copy to promote a product or service? In this post, I’m going to share three magic words that help you write sales copy that communicates value! They’re so simple to use, you’ll wonder why you didn’t try them before. Features vs. benefits: What’s the difference? In order to sell
Want to know how to repurpose content the smart way? It boils down to a single idea: Create content once and promote it many times, in many places. A powerful idea deserves to be spread. Let’s get your idea in front of as many people as possible! In this article, we’re going to talk about
Is easier content marketing even possible? It is now. But it didn’t used to be … I used to sit at my keyboard and sweat. My stomach would churn. I’d feel panicky. And this would happen on a weekly basis. It wasn’t pretty. Why did I do that to myself? Well, I was on a
It’s easy to make content marketing mistakes, especially when you’re first using online content to promote your business. People like you and me — people who actually care about the audience we want to reach with our content — can come out winning when bad content marketing proliferates. Why? Because we know better. Let’s start
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