There’s nothing like the feeling when you get testimonials from real-life customers. You can use these powerful snippets to convince even your most skeptical prospects to do business with you for the first time. Testimonials show prospects how real people have used your product or service to get real results. Testimonials break down your prospect’s
You built an audience using content marketing. Now you’re wondering how to monetize online content without chasing sponsors, spending a fortune on ads — or giving everything away. Pleasing sponsors can feel like a job. You’re working for people who pay you to create content. Which means you aren’t really your own boss. If you want
Wouldn’t it be amazing if you never ran out of content topic ideas again? Good news — this post features a single content pillar example that will rock your world! What’s a content pillar? It’s a piece of content on a topic you want to be known for, that can be broken into subtopics and you
Exactly what is a catchy headline — and how can you write catchy headlines that make your content irresistible? A catchy headline catches attention. And catching attention in a busy environment like the internet is a mammoth task. That’s why we’re about to take a deep dive into headline writing strategies. If you’re not sure
Eat five servings of vegetables. Exercise for 30 minutes a day. Drink eight glasses of water. And … Optimize your website content for search engines. Writing content for SEO (Search Engine Optimization) might feel like drudgery. After all, where’s the fun in keyword research? What’s inspiring about writing meta descriptions? I get it — I
Are you trying to write sales copy to promote a product or service? In this post, I’m going to share three magic words that help you write sales copy that communicates value! They’re so simple to use, you’ll wonder why you didn’t try them before. Features vs. benefits: What’s the difference? In order to sell
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