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Get a stress-free, repeatable, step-by-step process for effective content marketing
Master Content Marketing is available in print, ebook, and audiobook
As an Amazon Associate I earn from qualifying purchases from this page. That means when you buy your books with the links on this page, I get a small commission — so thank you in advance for checking them out! – Pamela Wilson
A Complete Guide to Content Marketing for Beginners and Pros Alike
Annoying, dusty old marketing strategies don’t work anymore.
Today, it’s all about inbound marketing — drawing (not dragging) customers to your business with helpful information they are actively searching out.
It’s called content marketing, and it’s how marketing happens today.
The bad news?
It’s up to you to create online content that works — and somehow make it stand out among the sea of information that’s already online.
No pressure!
Enter Master Content Marketing. Pamela Wilson has written a step-by-step guide through the content marketing process. It works for both B2B (business-to-business) and B2C (business-to-consumer) content creation.
It works even if you’re not a “born writer.”
“Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson.”
– Brian Clark, CEO Rainmaker Digital and founder of Copyblogger
Not sure which book to buy?
If you need to know how to create content marketing, click a button above to start with Master Content Marketing.
If you need to know how to use content marketing, read Master Content Strategy.
About Pamela Wilson
Pamela Wilson has helped local, national, and international clients communicate their messages effectively during her 30+ year career. She’s the founder of this site and the former Executive VP of Educational Content at Rainmaker Digital, publishers of Copyblogger.
Her passion is teaching — and she has a gift for making complex topics simple and easy to understand.
Master Content Strategy gives you a simple approach to building your website’s content that is easy to follow so you build your content creator skills over time.
This book is valuable for anyone who blogs for business, whether you’re already maintaining a blog or just getting started. I particularly appreciate Wilson’s focus on creating habits to ensure consistent, quality content production. Why didn’t she write it years ago?
Anne Janzer
5/5
Master Content Marketing is for lazy content marketers
Well … not lazy, exactly. Let’s say efficient.
You’re about to discover:
- How to create a content marketing strategy that guides customers to know, like, and trust your business — and that builds your audience every time you hit publish
- An ultra-efficient step-by-step process for creating your content in a way that fits into your busy schedule
- The seven essential elements of a successful piece of content — once you know what they are, you can snap together content like a simple puzzle
- How to capture and use your best content ideas so you can avoid the “blank page blues”
- Easy-to-use templates for your headlines, subheads, first sentences, and more
Master Content Marketing is available wherever books are sold:
This book will stay on my desk as a reference ... probably forever. Love the format, how everything is broken down into easily digestible chunks of information, and I’m a sucker for checklists!
Tony De La Rosa
5/5