The Right Way to Use Images to Market Your Business

A number of white continuous arrows intertwined with each other going to the right and single red arrow in the middle

Your brain processes images differently than words. And when you use both words and well-chosen images in combination, you activate both parts of your viewer’s brain, which helps them remember your message over time. But you can’t use just any old image. To use images effectively, first understand the two basic categories of images: literal […]

How to Use Visual Hierarchy for Clearer Marketing Materials

A light orange background and 4 bars of different colors and length forming a pyramid

Visual hierarchy sounds complicated, but it’s not. It refers to the idea that information on a page should have a clear sense of order. That order is imposed by you, the person who’s designing the page. Why your reader needs to see visual hierarchy When your reader first encounters your page of information, their initial […]

How to Use White Space to Make Your Marketing Clear and Easy to Read

A white brick wall with 4 lights above and a wooden chair in the right corner

(Watch the video to see why I made that face!) There are a few design concepts that confuse people when they’re first learning them. White space is definitely one of them. You know that well-designed pages use white space. But when it’s time for you to use white space yourself, you may not know how […]