How to Design a Website Sidebar that Converts

Psst. See that stuff over on the right? That’s where all the action is on this site. My sidebar is where visitors go to join my mailing list, buy my products, sign up for my free offers, and read more of what I’ve written. Sidebars are action centers: they’re designed to convert visitors into prospects, […]

Build Your Business Color Palette One Baby Step at a Time

There aren’t too many people I know who would intentionally have three children at once. Let’s face it: every time a baby enters a family, there’s an adjustment period. Existing family members need to get used to the new addition. Everyone has to adapt. It’s easier when children are added one at a time. The […]

How to Write Headlines: 7 Scroll-Stopping Examples from the Cosmo Playbook

Cosmopolitan magazine has been a fixture at magazine stands and grocery store checkouts for decades. What you may not realize is that a glance at the cover can give you a master class on how to write headlines. Headlines — and the copywriter behind them — turned a once-struggling publication into an international sensation. In […]