Confession Time: What's Your Favorite Font?

This week I’m turning the mic over to you again, like I did here and here. We talk a lot about fonts on these pages. Today I’d like to hear what your favorite is, and how you use it.

Is Creative Avoidance Sinking Your Business?

“Creative avoidance” is the worst brand failure of all. Here’s why: Creative avoidance = A good way to stay busy getting nothing done Creative avoidance happens to all of us, and if I hadn’t experienced it myself, I wouldn’t be able to write about it! It leads to complete brand failure because you never leave […]

The $49,594 Small Business Branding Solution

Step into my time machine. I’m going to turn the clock back twenty years, and give you some advice for building your very own big brand for your business. Ready? First, let’s create an ad campaign We’ll need to create a “brand awareness” campaign for your company. We’re going to start with a perfect vehicle […]