Are You Falling for Font Falsehoods? What Matters for Picking the Best Font Size

Author’s note: The strategies in this post still apply across industries. I now specialize in helping mid-market B2B companies build high-performance marketing strategies and scale their execution. There’s a lot of talk lately about the best font size to use on websites. Sometimes fonts size information is backed up by studies, and sometimes the writer […]

The Shocking Truth About What We Really Think About Your Brand

Do you have one of those brands? You know, the ones people secretly snicker about? Here’s what they’re saying under their breath: “I don’t know what this company does!” “Their website looks like a 12-year-old designed it.” “Their sales techniques are so slimy I don’t want to deal with them.” “I can’t remember the name […]

Your Small Business Website: 10 Big Reasons You Should Sweat the Details

Your small business website can be one of your most powerful marketing allies, or it can send the wrong message and drive your prospects into your competitors’ arms. Which will it be for you? Today’s post is designed to make you think about all the ways your small business website could work for you. First, […]