Just For You: A Cornucopia of Helpful Posts

It’s Thanksgiving week in the United States, and I’m going to continue the tradition I started last year by gathering together some of the best posts from this past year for your reading pleasure. Blogs are funny: the information you write is presented chronologically and — over time — some of your most helpful posts […]
Champagne Tastes and a Domestic Beer Budget: How to Squeeze the Most From Your Marketing

You want to make the most from your marketing. You have an amazing product, or offer a valuable service. You want everyone who needs what you offer to know about it. You dream of billboards, full-page newspaper ads, banner ads on high traffic websites and full-blown email campaigns. You aren’t afraid to daydream big. But […]
Why "I’m Not Creative" is a Bunch of Baloney

You’re creating a brand for your business, but there’s one thing holding you back. By the end of this post, it won’t hold you back anymore. The specific techniques I’ll show you today will quiet that little voice that’s been lying to you since you were in grade school. You know which voice I’m talking […]