8 Weeks to Metamorphosis: How to Create Brand Transformation

How would you like to learn a secret that will make your brand resonate with your target market? Here it is: the best brands make a promise on the outside about what their customers will experience when they’re inside doing business with that company. The best marketing is always based on the truth of who […]

Write Once, Sell Many Times: eBooks, and How to Create Your Own for Free

Open your own online bookstore this week I love eBooks. They’re portable, don’t waste paper, and are easy to produce and distribute. I also love that they have democratized publishing: no more looking for an agent and negotiating a contract so you can share your knowledge. The process has been reduced to: Sit down and […]

The Frustrating Reality of Most Design Decisions

To almost all design-related questions, there is a single answer, and I’m afraid you’re not going to like it. It depends. It pains me to say it. Why? Well, because it’s so incredibly unhelpful. But it’s true. I wish there were hard and fast answers that applied to every single design question you’ll encounter. Instead, […]