How to choose your brand colors

Colors in Business: How to Find Your Best Brand Colors

With millions to choose from, how do you find a color combination that works for your business?

I’m Pamela Wilson, and I LOVE teaching non-designers the basics of design so they can master visual marketing — and use it to grow their businesses!

Color is one of the most-remembered elements of your visual brand.

When you choose the right colors early on, and then use them consistently over time, your business will become associated with those colors.

Using great brand colors in business doesn’t have to be confusing … 

My FREE color guide helps you choose your best colors quickly and easily

Color Confusion Resolved: Free Color Wheel PDF

Who should I send the color guide to?

Choose two main colors to start

Color works best when used sparingly and consistently. To start, pick two main colors to represent your business and your brand. Then you can look for an “accent color” to use in places where you want to attract extra attention, like call-to-action buttons and links.

For a brief guide that will help you choose your brand colors, register for the Color Confusion Resolved guide above.