People choose brand colors that are too bright.
Brand colors that look like nothing that exists in nature. They’re loud, glaring, and they make our eyes hurt.
Why do bright brand colors make our eyeballs ache?
Bright colors reflect more light than their toned-down counterparts. They over-stimulate our eyes, and because of that, they can cause eye strain.
Bright brand colors on screens? Double ouch.
It’s one thing to see bright colors printed on paper. But when they’re on a screen that is lit from behind rather than illuminated by ambient light, it’s even more jarring.
(Just try staring at the colors above for about thirty seconds. Look away at a blank surface right after, and you’ll see “ghost” color swatches. Your eyes are still trying to process the bright colors!)
That’s why it’s a good idea to tone down your colors to make them easier to look at, especially when you want people to spend time on your pages reading your information.
Because the last thing you want is to have pages that make people want to rub their eyes and click away.
Tone down your bright colors in one easy step
It’s easier than you think to tone down your overly-bright hues, and you don’t have to be especially artistic to do it.
As a matter of fact, my favorite color palette creation software has a built-in tool that will help you tone down your colors. Just follow these steps:
1. Go to ColourLovers.com. This is my favorite site for choosing colors and creating palettes.
2. Look for the “Create” button on the right side of the page. Click on this button to get the dropdown menu. In the dropdown menu, choose “Palette.”
3. Click on the first rectangle and choose a color. Directly under “Create a Palette,” click on the first rectangle. Use the color selector below to choose a color.
4. If the color is too bright, move the third slider down toward black. Edge it down until your color looks like it’s sitting the shade, instead of the bright sun! This will make it easier on your viewer’s eyes.
The result after you add some “shade” to the colors at the beginning of this post?
These colors are still pretty bright, and you should use them in small doses. But they won’t send your website visitors running for the hills, rubbing their eyes as they go!
Learn more about brand color with these free resources from yours truly
Brand color is an important aspect of your visual brand! It’s a topic you’ll find lots of information about here on this site.
Start your brand color journey by understanding your “brand personality”
Harness the power of a color wheel
Yes, it’s geeky! But when you understand how a color wheel works, you’ll unleash the power of color in everything you do.
Use a simple, two-step method for choosing your brand colors
When you know what brand personality you want to convey, you can use my simple, two-step method for choosing your two main brand colors. Read how it’s done in the article below:
Use free online tools to choose your brand color palette
Ready to expand your main brand colors to a full color palette? Fortunately, there are dozens of free tools available online to help you select a beautiful brand color palette. I review my favorites in the article below.