fast, free brand personality quiz
A brand is a living thing — and living things have personalities! That’s why it’s crucial you pinpoint how to define your brand personality before you start to brand everything — your business, your organization, or yourself.
How you define your brand personality will influence how your business shows up in the world.
Think for a moment. Do you want your business to be …
Classic, traditional, steady, and stable?
Or will it be …
Fast-moving, quirky, and modern?
A classic, traditional brand will have a visual and verbal brand that are very different from a modern, quirky brand.
Which one comes closest to defining the brand you want to build?
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If you’re wondering:
… you’ve come to the right place, my friend!
Now that you know your brand personality you need to know how to express your brand personality in your marketing. (Take the Brand Personality Quiz if aren’t sure about your brand personality.)
Keep scrolling for resources that show you how to define your brand personality for your prospects and customers.
You might think that “brand” is the same as “logo.” It’s not.
A logo can be part of a brand, but it’s not the whole story — not by a long shot.
Building an unforgettable brand goes well beyond your logo.
Your brand is the experience customers have when doing business with your company.
When you express your brand personality consistently throughout the customer experience you’ll create a memorable brand that your customers will trust.
Your brand personality will shine through with every word you use and every visual you create.
What does that look like for the two main brand personality types outlined in the Brand Personality Quiz?
Read on to learn how to communicate your Classic brand personality. Click on the links to learn more about all the topics mentioned below.
This brand personality stands the test of time!
Your verbal brand consists of your business name, tagline, copywriting, and content marketing.
The Classic brand’s “voice” is authoritative, direct, and polished.
This “just-the-facts” style is perfect for more conservative industries.
This style builds trust with prospects and customers and helps them feel confident about doing business with your brand.
Your visual brand consists of your brand color palette, fonts, and the style of images you use on your website and in social media.
Here’s a collection of colors that fit the Classic style, which is traditional and reserved:
The typefaces used by Classic brands are often serif fonts — the ones with “feet.” They reflect a style that has been around for centuries.
Here’s a collection of fonts that express the Classic brand personality:
The real magic happens when you apply the element of time to your branding decisions.
When you consistently express your brand personality in everything you do over time — in your content marketing, your social media images, your email marketing — people will begin to associate it with your brand.
And that’s how memorable brands are born!
Read on to learn how to communicate your Modernist brand personality. Click on the links to learn more about all the topics mentioned below.
Your verbal brand consists of your business name, tagline, copywriting, and content marketing.
The Modernist brand’s “voice” is friendly and approachable.
It avoids jargon and aims for clarity in all things.
This helps put a human face on your business and gives your prospects and customers a way to feel personally connected to your offerings.
Your visual brand consists of your colors, fonts, and the style of images you use on your website and in social media. Modernist brands will likely have to re-make their brand image more often than Classic brands to stay ahead of visual trends.
Here’s a collection of colors that fit the Modernist style, which is often vivid and trendy:
The typefaces used by Modernist brands are often sans serif fonts … streamlined with no “feet.” They reflect a graphic style is open and airy.
Here’s a collection of fonts that express the Modernist brand personality:
The real magic happens when you apply the element of time to your branding decisions.
When you consistently express your brand personality in everything you do over time — in your content marketing, your social media images, your email marketing — people will begin to associate it with your brand.
And that’s how memorable brands are born!
Here’s how to define your brand personality by delivering consistent, memorable experiences.
You’ll do it with:
Every brand has a personality. One personality isn’t “better” than the other. The most important thing you can do is to figure out early on how to define your brand personality and communicate it consistently.
Once you identify your brand personality you will express it clearly in all the marketing you do.
I’m rooting for you!
Pamela Wilson