Strategic transformation for companies at inflection points
Transform messaging challenges into competitive advantages in just weeks.
For more than three decades, Pamela Wilson has helped companies transform their positioning across industries—from healthcare, to higher education, SaaS, whiskey, golf, and beyond.
She specializes in delivering quick, comprehensive positioning transformation in moments when organizations need it most.
Work with Pamela: Click the green button below, fill out the brief form, and you’ll hear from her in less than 24 hours.
Do you need marketing strategy?
- Prospects struggle to understand your value proposition
- Your team can't explain what makes you different
- Your market sees you as something you're not
- Competitors gain ground while you figure out your messaging
Do you need marketing execution capacity?
- You have a strategy but no team to execute it
- Your team spends hours on content that should take minutes
- Your publishing cadence and content are both inconsistent
- Experienced marketing help is out of your budget
Transformation that happens in weeks, not months. Delivered by a single expert (not 5).
Organizations at inflection points need The GAIN System℠ — a comprehensive approach to positioning that works:
- Generate strategic intelligence: Market analysis and stakeholder interviews reveal what needs to change
- Align for transformation: Secure leadership consensus and allocate resources
- Implement at Scale: Deploy conversion-focused messaging through Growth Marketing Studio — custom AI marketing specialists trained on your business
- Net results: Integration across platforms with ongoing strategic coaching
Two ways to work with Pamela
- Marketing strategy: The GAIN System gives you a comprehensive strategic foundation in weeks, not months.
- Marketing execution: Growth Marketing Studio gives you custom AI marketing specialists trained on your business, with ongoing strategic coaching.
Need both? Many clients build their strategy with Pamela, then add Growth Marketing Studio to execute it at scale.
Who works with Pamela?
- Healthcare organizations navigating rapid growth and market expansion
- Higher education institutions positioning themselves for competitive advantage
- B2B companies that have evolved past their current messaging capabilities
- Leadership teams preparing for funding rounds, partnerships, or major launches
- Growth-focused companies that have a marketing strategy and need to execute it consistently
Fill in the brief form below to start the process. Share your goals and get a personal reply from Pamela within 24 hours.
Pamela Wilson: Quick bio
- 30+ years transforming marketing for growth
- Author of the popular Master Content series
- Creator of Growth Marketing Studio, the custom-built AI marketing team
- Decades of experience in healthcare, B2B, and institutional marketing
- Former Chief Marketing Officer, Dental Claim Support
- Multiple award winner for marketing excellence
- Champion Mentor, Project Healthcare accelerator program, Nashville Entrepreneur Center
- Based in Nashville, serving clients nationwide since 1992
You may have seen Pamela mentioned in:
Comparing Coaching and Consulting
You need EXECUTIVE COACHING if:
- You seek personal growth and enhanced self-awareness as a leader
- You prefer a collaborative approach so you can discover your own solutions
- You value accountability and having a thought partner for your journey
You need MARKETING CONSULTING if:
- You need specific expert solutions to organizational problems
- You require technical analysis and identification of operational gaps
- You want proven strategies delivered by a recognized expert
Learn about Marketing Consulting
Why clients say ‘working with Pamela is a no-brainer’
“Pamela worked seamlessly with our internal team and made the entire process feel manageable, not overwhelming.”
Kishore Tummala
CEO, MindWise Health
“Growth Marketing Studio allows me to redeem my time. It helps me develop consistent content, even when I’m not the one typing. It’s a game changer that ensures our messaging sounds like us — and no one else.”
Dr Tonya McKoy, PhD, LP, HSP, NRHSP
One Connection Counseling
“Pamela has brought creative genius but also detailed focus to our marketing team.”
Davy Clay
Cofounder, Dental Claim Support
“Pamela helped me name and position my product so it practically sold itself. She guided me in launching three times, turning fear and uncertainty into fast, effective action. Her advice always slashes my workload in half, while keeping me focused on what actually matters. I now have a repeatable system for future launches.”
Abby Roaquin
Founder, Mindful Keto
“A good coach provides clarity and direction. A great coach goes deeper and boldly tells you what other coaches will not. Pamela has been that coach for me and my business. I trust her immensely to tell me what I need to hear.”
Greg Gray
Founder, Gray University
“The biggest result? We knew how to spend our time. That sounds simple, but there are so many activities that we could do, and Pamela helped us sort through the ones that would have the biggest impact on revenue growth and member retention.”
Betsy Nicoletti
Founder, Coding Intel
“We have seen our organic website traffic jump ... This is a testament to Pamela's leadership and marketing knowledge. I highly recommend working with Pamela — it's a no brainer.”
Ryan DeLettre
Cofounder, Dental Claim Support
“Pamela is filled with great ideas that are catered to my unique line of work — and they brought in a steady flow of ideal clients. Pamela truly cares about her clients and it shows in the detail of her responses. I have worked with other coaches and she is by far the best coach I've hired!”
Alison Anderson
Founder, Healthful Direction