How to Fix Social Media Images That Aren’t Doing Their Job

It crushes me. Each time I see an image on social media that does NOTHING — zip, zilch, nada — for a brand’s image, sales, or traffic, the conversion-loving copywriter in me is crushed. If you’re an online business owner who uses images in any shape or form, recognize that those images have a “job” […]

How to Recognize and Use Sight Lines in Your Images

You’re using images in your content marketing, right? (Please say yes, please say yes!) When you pair compelling images with well-written content, you “power up” your marketing messages. You engage the whole brain of the person you want to reach, because images and words are processed in different areas of the brain. How cool is […]

Easy as A-B-C: How to Create Compelling Social Images with Your Handwriting

Your handwriting can be used to create compelling social images. Kelly Kingman shares tips and tricks that make it easy!