How to Publish a Powerful Minimum Viable Website in a Week

Stopwatch, race course, and image of the earth which represent the process to create a Minimum Viable Website.

In the world of startups, everything … and I mean everything … revolves around your online presence. Even with a perfect product, investors and customers need to learn about what you do — on a platform you own. That’s why one of the first projects I tackle in my consulting engagements is getting a minimum […]

Use This 4-Step Framework to Build Impactful Marketing Messaging: Examples + Worksheet

4 vintage keys and an eye, on a gradient background featuring a compass, to signify how the 4 part framework helps creating marketing messaging that's memorable.

The founder across from me shifted uncomfortably in his chair. “But our product does so many things,” he protested. “If we narrow down our message, won’t we miss opportunities?” I hear this concern in almost every startup coaching session I lead. Founders worry that focusing their message means limiting their market. The reality? The opposite […]

How to Write Your Website Content the Simple Way: Prioritize 3 Pages

How to write website content, even if you're a beginner

Author’s note: The strategies in this post still apply across industries. I now specialize in helping mid-market B2B companies build high-performance marketing strategies and scale their execution. Congratulations on your new website! Let me guess — you’re staring at those blank pages wondering exactly how to write website content to fill them, right? It’s a […]