5 Free Tools for Getting Your Brand Color Palette Right

Choose the best brand color palette for your business with the five free tools in this post.

Ready to create your brand color palette … but not sure where to start? This article shares five tools you can explore right now. Find the one you enjoy the most and use it to put together a winning color palette for your business. The best way to harness the power of color in your […]

Color Confusion Resolved: 5 Techniques for Choosing Great Business Color

Color Confusion Resolved 5 Techniques for Choosing Great Business Color 1

“What business color should I use?” It’s one of the most common questions I hear. And I understand why it’s daunting. With millions of available choices, where should you even start? In today’s post I’m going to share five techniques for choosing business colors, plus a free tool you can use as a reference whenever […]

Don’t Do These 5 Dirty Design Deeds

A man showing his hands

Design is a series of decisions. When you know enough to make good decisions, everything you design looks better. And it’s not hard. Anyone can do it, even you! Maybe it’s because I’m such a visual person, but I see a lot of really bad design decisions out there. I’m ready to call them what […]

Business Colors: You Already Know The Most Important Rule

A colorful walkway

Red and blue. Maroon and white. Green and yellow. What do your high school, your favorite sports team and most major corporations have in common? Two colors. They pick two main business colors to represent their organization, and you should, too. It’s all about restraint When it comes to color, the best policy is to […]

Design 101 | Harness the Power of Color in your Marketing

A set of colored pencils

Ahhh, color. What else in the design arsenal is as powerful and as dangerous as color? Dangerous? Yes! When properly implemented, color can give your marketing materials a polished, cohesive look. But if you don’t handle color with care, your stuff will look terrible, or worse – be confusing.