Brand Fonts: Why Some Website Typeface Combinations Look So Stunning

Your “brand voice?” It all starts with your brand fonts! And the #1 place to start using your brand fonts is on your website. There are two companies offering you the ability to customize the typefaces on your website, and they’re easy — and often free — to use. In this post, you’re going to […]

Type Styles of the Rich and Famous

Author’s note: The strategies in this post still apply across industries. I now specialize in helping mid-market B2B companies build high-performance marketing strategies and scale their execution. Typography tells a story: What do these rich font examples say? Well-designed, rich fonts are beautiful to behold. Their angles and forms are an inspiration. Fonts have a […]

Why I Hate the Verdana Font

Author’s note: The strategies in this post still apply across industries. I now specialize in helping mid-market B2B companies build high-performance marketing strategies and scale their execution. Of all the web-compatible typefaces available, the least appealing is the Verdana font. And yes, I know it’s used all over. Believe me, I notice! We’ve spoken about […]