Remember the commercial whose tagline was “Please Don’t Squeeze the Charmin?” The premise was that Charmin toilet paper was so soft, customers couldn’t resist squeezing it every chance they got.
The same thing happens with typefaces. People can’t resist electronically “squeezing” and “stretching” letters to make them taller or wider. Don’t do it. Here’s why:
Can’t decide between serif and sans serif fonts? (Not even sure what that means?)
You’re in the right place — this article shares examples of serif and sans serif fonts — plus a whole lot more.
Your font choice tells a lot about your business and what it stands for. Marketing guru Seth Godin talks about it here.
Before you decide what you want the font to say, let’s review the two main font categories.
