Please Don’t Squeeze the Letters

Remember the commercial whose tagline was “Please Don’t Squeeze the Charmin?” The premise was that Charmin toilet paper was so soft, customers couldn’t resist squeezing it every chance they got. The same thing happens with typefaces. People can’t resist electronically “squeezing” and “stretching” letters to make them taller or wider. Don’t do it. Here’s why:

Design 101 | 7 Typographic Resources and 1 Type Joke

Can’t decide between serif and sans serif fonts? (Not even sure what that means?) You’re in the right place — this article shares examples of serif and sans serif fonts — plus a whole lot more. Your font choice tells a lot about your business and what it stands for. Marketing guru Seth Godin talks […]